From Tree to Table: How Our Quality Apricots Are Grown

When you bite into a sweet, juicy, and fragrant apricot, it’s hard to imagine all the work, passion, and care that goes into producing that little golden fruit. Behind every high-quality apricot, there’s a story that begins long before harvest — in the orchards, among rows of trees that, season after season, are cultivated through a precise process made of experience, respect for nature, and patience.
In this article, we’ll take you on a journey to discover how our quality apricots are grown: from the tree to your table.

Choosing the Land and Varieties

It all starts with the soil. Our apricots grow on carefully selected land, located in sunny, breezy areas with a microclimate that favors natural ripening. The soil is worked with care to maintain fertility, avoiding excessive use of chemicals and prioritizing sustainable practices.
But that’s not enough. The quality of the apricot also depends on the chosen variety. There are many cultivars, each with its own flavor, texture, and aroma. We select only those that guarantee the perfect balance between sweetness and acidity, firm yet juicy flesh, thin skin, and intense aroma. Our goal is to bring to your table a fruit that is tasty, healthy, and genuine, while respecting biodiversity.

Sustainable Farming and Daily Care

The cultivation phase is perhaps the most delicate and demanding. Throughout the year, our farmers care for the trees with targeted, sustainable interventions. Pruning, for example, is carried out carefully to ensure proper airflow and light penetration, which are essential for healthy, flavorful fruits.
We constantly monitor the health of the trees, checking for pests or diseases. Whenever possible, we use integrated pest management methods, minimizing chemical treatments and favoring natural solutions, such as introducing beneficial insects and rotating crops.
Irrigation is managed responsibly, providing the plants with the water they need without waste. With drip systems and soil moisture sensors, we can optimize every resource, respecting the balance of our ecosystem.

Harvesting: A Key Moment

Harvest time is the most exciting and delicate stage. Our apricots are harvested strictly by hand, one by one, only when they have reached perfect ripeness. This means that each fruit is checked and selected in the field, ensuring it reaches your table at the peak of flavor and nutritional value.
We do not use mechanical harvesters because we want to preserve the integrity of the fruit and avoid bruising or damage that would compromise its quality. After harvesting, the apricots are immediately taken to our processing facilities, where they undergo a visual inspection, are carefully washed, and packaged quickly to preserve freshness and taste.

From Orchard to Your Table

Once packaged, our apricots begin their final journey: to stores and finally to your table. The cold chain is maintained throughout the process to ensure that the fruit retains its full organoleptic properties.
For us, quality is not just about flavor — it’s also about transparency, food safety, and respect for the people who care for every single tree. That’s why we monitor every stage of the supply chain and guarantee full traceability of every batch.

A Fruit with a Story

When you take our apricots home and taste them, we want you to experience everything that went into them: the soil, the sun, and the dedication of those who work every day to bring you a healthy, delicious, and sustainable product. Because quality doesn’t happen by chance — it’s the result of responsible choices and a genuine love for nature.